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ON-DEMAND: 4 Key Financial Metrics for Subscription Sites

There are four critical metrics every subscription marketer should know. In this 15-minute Webinar, Bakley Smith, CFO of TestingMom.com, clearly and concisely explains how (and why) you should...

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Are You Including Re-Upgrades in Your Customer Lifetime Value Estimates?

By Minal Bopaiah Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com and guest speaker on...

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